Technologies such as mobile internet and social media are changing our world, but often it seems that municipal and nonprofit agencies are often "behind the eight ball" when it comes to adopting the latest toys.

What strategies have you used to successfully work with your agency to maximize the use of technology for your aquatics facility?

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The Holland Community Aquatic Center has the advantage of being a solitary municipal authority, so all millage funds are for our aquatic center; which means there is no City authority telling us no. We use socail media, email blasts, etc. to reach out to our community. So many City governments will not allow their entities to use social media because of City wide policies, which is really a disservice to the recreation industry, because our customers are so entrenched in social media.

We just beg a lot and often.


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