July 2012 Blog Posts (11)

A Father and Daughter’s Lifelong Swim

As I was passing alongside New York’s East River recently, taking a break from my busy schedule and enjoying the view, I began thinking about the experiences I have encountered from the early years of my life as “Daddy’s Little Girl,” being his first born.  All of a sudden, I felt such a huge hole in my heart thinking about how fragile he has become as a 90+-year-old man. I wanted to jump in the water and swim my tears away, but instead held them back by focusing on the many wonderful…


Added by Dr. Jane Katz on July 31, 2012 at 2:17pm — 3 Comments

Swimming Instructions' Missing Skill Set

In 1910 or 1912 when Wilbert Longfellow started teaching swimming and began training people to be swimming instructors, he said, "In order to learn to swim, you must overcome your fear."

This truth was lost in the past 100 years. What happens when a truth is lost?

Many people suffer. In this particular case, many people have drowned.

Two people, Paul Lennon and I, realized in the 1980's that the lessons we were trained to teach didn't work for half our…


Added by Melon Dash on July 31, 2012 at 11:57am — No Comments

What Are Your Biggest Pains-in-the-Neck About Teaching Adults?

As we all know, there are far more children's swimming lessons given in this country than adult lessons. This is true even though there are 3 times as many adults in the U.S. as children (U.S. Census, 2010). And about half of adults can't swim (Gallup, 1998).

One might think that the market for adult lessons would be staggering (and it is) and that anyone who wants to expand their swimming instruction business would want to capitalize on it.

However, many swim instructors are…


Added by Melon Dash on July 25, 2012 at 5:35pm — No Comments





Contact:  Sarah Houseknecht…


Added by Sarah Houseknecht on July 23, 2012 at 7:00am — No Comments

Step Into Swim Video Contest - we need creative industry people to submit a video!Step In to Swim Video Contest – $1,500 – Over 18 yo – EXTENDED to AUGUST 31, 2012

Your creativity is needed to produce short videos to touch people’s emotions to encourage people to learn to swim. The Winning videos will be used to promote the Step Into Swim™ Campaign to raise funds to donate to organizations that create more swimmers.



Added by Laurie Batter on July 18, 2012 at 1:30pm — 2 Comments

Emily Device makes waves with first rescue in Oregon

A life-saving device named after Malibu's Emily Shane made its first rescue this weekend in Oregon.

The EMergency Integrated Lifesaving LanYard—or EMILY—is a 25-pound, remote-controlled robot fashioned much like a baby jet ski, which was adopted by the Depoe Bay Fire Department last year.

According to Depoe Fire Chief Josh Williams, the device was instrumental in the rescue of a father and son at the Otter Rock surfing area in Oregon Sunday afternoon.

"We are pleased…


Added by Gerald M. Dworkin on July 17, 2012 at 8:19am — No Comments

Low Water Crossings: The Hidden Danger

Nearly half of all flood related deaths occur in vehicles. Most of these deaths take place when people drive into flooded highway dips or low drainage areas.

A low-water crossing is where a road, without a bridge, dips across a normally dry creek bed or drainage area. Motorists who attempt to cross these flooded low-water crossings are putting themselves, their vehicles, and any other occupants of their vehicles at deadly risk.…


Added by Gerald M. Dworkin on July 14, 2012 at 7:50pm — No Comments

New Pennsylvania Law aims to discourage driving during floods

A law signed by Gov. Corbett last week allows a fine of $250 to $500 for a violation, two points on the offender's driver's license, and the cost of any rescue by first responders. The law, which drew unanimous support in the state House and Senate, takes effect in September.


We encourage you to review this article at: …


Added by Gerald M. Dworkin on July 14, 2012 at 7:45pm — No Comments

Will you give a little to create a lot?

That's what industry members are urged to do by National Swimming Pool Foundation CEO Tom Lachocki - We're asking everyone in industry to Step Up and Give $10 to Step Into Swim Campaign. Ten dollars is not a lot to ask -- and if you take that one step, NSFP will take the next step up to $20.

Here's the news release announcing the campaign today; please, take a moment, and step together with NSPF on this initiative.

Step Up and Give $10 to Step…


Added by Laurie Batter on July 10, 2012 at 3:09pm — No Comments

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