I had the pleasure over the holiday season of having a generational “Oreo” moment. I got that sweet creamy feeling inside seeing the generation above me and below me spending time together. Yeah, I probably did have a few Oreos too. Don’t tell my doc! There are few feelings as precious as seeing people who love our kids even more than you do. Grandparents are a wonderful thing!
As we start the year, my mind keeps coming back to the question, “How do we grow our…Continue
Added by Tom Lachocki on January 10, 2014 at 12:11pm — No Comments
It is universally accepted that physical activity is good for your health and reduces mortality rates. Studies that compare mortality rates between swimmers and other common physical activities are rare. The most compelling findings are those of Chase, Sui, & Blair (IJARE, 2008, 2(3), 213-223) that compared 40,517 men 20-90 years of age who completed health examinations from 1971-2003 as part of the Aerobics Center Longitudinal Study administered by the Cooper Institute. After adjusting…Continue
Added by Tom Lachocki on July 18, 2013 at 4:14pm — No Comments
Industry leaders stepped up with donations exceeding $41,000.
In just a few months since the Step Into Swim™ Campaign was launched, a group of visionary pool, spa, and aquatic leaders have stepped forward to donate more than $41,000, reports Thomas M. Lachocki, Ph.D., CEO of …Continue
Added by Laurie Batter on August 29, 2012 at 3:00pm — No Comments
In 1910 or 1912 when Wilbert Longfellow started teaching swimming and began training people to be swimming instructors, he said, "In order to learn to swim, you must overcome your fear."
This truth was lost in the past 100 years. What happens when a truth is lost?
Many people suffer. In this particular case, many people have drowned.
Two people, Paul Lennon and I, realized in the 1980's that the lessons we were trained to teach didn't work for half our…Continue
Added by Melon Dash on July 31, 2012 at 11:57am — No Comments
In less than a month, the world will turn its attention to London for the summer Olympic Games. The aquatics venue (designed by the reknowned team at Zaha Hadid Architects) is stunning, and of course, the competition means new interest in aquatics. Swimming and diving are among the most popular events.
Added by AIsrEditor on June 20, 2012 at 12:11pm — No Comments
How do you teach people to prevent panic? Is it important to you? Do you know how many drownings are caused by panic each year?
In the Washington Post the other day, a headline said, Deaths in triathlons may not be so mysterious: panic attacks may be…Continue
Added by Melon Dash on November 16, 2011 at 3:52pm — No Comments
Every year in the end of August and September, all those adults who missed another summer of swimming rue the fact that they still haven't done anything about it. They deluge our inbox with orders for books and DVDs. And classes. We're full for the rest of the fall.
Though they can see from our website where our licensed instructors are, some not covered by our list desperately ask anyway: do you have any instructors in my town? In my state? —"No, sorry! We need email…Continue
Added by Melon Dash on September 19, 2011 at 7:00pm — No Comments
Note: this post was edited 3/2012 to place a missing video (the first one below).
If you want to teach your child to tie her shoes, do you say, "Tie your shoes!"
No. She'd be lost. Where to start, she'd be thinking.
If you want to teach people to prevent panic, do you say, "Don't panic!"?
No, but people do. It doesn't work. It's been tried. And how many people have drowned since then?
If you want to prevent most of Laurie Batter's…Continue
How can your swim instructors take your lessons program to another level? This email exchange demonstrates how Swim Lessons University training can help your Learn to Swim program experience the same success, not only in the pool, but on making an impression on your customers–the parents. Your Swim Teachers are the lifeblood of your program. Make sure they are representing you well.
Dear Coach Reiser:
I want you to know how much we have enjoyed having Ms.…Continue
Added by Jim Reiser on August 12, 2011 at 10:14am — No Comments
Very sad to see the destruction these floods have wrought. Just got this message from Laurie Batter relaying the devastation at one swim school in the words of the school's owner, Alan Lewis:
How heartbreaking is this?
This has been my most important project in the last half year.
This school belongs to the CEO of Swim Australia.
I was his consult…
Added by Gary Thill on January 14, 2011 at 4:00pm — No Comments
Thursday by Thursday, the Learn To Swim Ship is s l o w l y being turned. S l o w l y, but it's turning. It's being turned by the listeners of The Learn To Swim Show at WorldTalkRadio.com.
These listeners, whether swimming students or instructors, are witnessing the laying of new track in the Learn To Swim Universe.…Continue
Added by Melon Dash on January 4, 2011 at 2:00pm — No Comments
Added by Melon Dash on October 26, 2010 at 8:30pm — No Comments
If you put a beginning swim class of adults into a pool, they’re usually apprehensive. The first thing you want to ask them is, “What…
Added by Melon Dash on October 20, 2010 at 7:00pm — No Comments
Added by Melon Dash on October 3, 2010 at 6:30pm — No Comments
Children feel safer when they know what the rules are, especially in new or exciting situations. If a child is scared, they will have a hard time having fun. So when you kindly, but firmly give children
rules or boundaries and let them know it’s to keep them safe, you start
Discipline is the gift of responsible love. Discipline and rules and punishment are related, but they are not the same. Discipline is the continual…
Added by Jim Reiser on August 23, 2010 at 4:00pm — No Comments
I often encourage parents to take lessons with us in the fall,…
Added by Jim Reiser on July 26, 2010 at 4:18pm — No Comments
So can YOU or YOUR business benefit from Social Networking? Are you resisting the idea of Facebook, Twitter, blogging, etc.? Technology changes are always hard for me and I was resistant at first too. In
fact, I have been only using twitter for a few weeks but I have been
trained in it now and I am confident of the benefits.
The best news about it is that . . . it’s FREE! MOST IMPORTANTLY, in my mind, it’s the BEST REFERRAL PROGRAM ever invented. I…
Added by Jim Reiser on July 23, 2010 at 1:00pm — No Comments
I loved his books, especially “They Call Me Coach” and…
Dear Teachers & Parents:
I received an email today with a VERY COMMON QUESTION from a parent who has a young two year old in our Parent & Me class who is doing wonderfully. However, and I think this happens often, there was a
misunderstanding that because of the progress the little one was
making, that continuing in the same class may be a waste of time. As
instructors and swim school owners, it is vital that we communicate…
Added by Jim Reiser on June 9, 2010 at 11:12am — No Comments