I'll be honest, when I first read about Thorpe Park's latest contest
I was kind of grossed out. Really I thought? Guests submitting urine samples and 500 pounds to the smelliest "brand ... " But after considering it more, I came to a different conclusion. Any operator brave enough to pull off something like this could surely use it to draw huge amounts of attention to the importance of proper pool etiquette (such as showering before entering the water and washing hands thoroughly) and the risks of RWIs.
Who's up for the challenge?