In less than a month, the world will turn its attention to London for the summer Olympic Games. The aquatics venue (designed by the reknowned team at Zaha Hadid Architects) is stunning, and of course, the competition means new interest in aquatics. Swimming and diving are among the most popular events.


What are you doing to generate excitement? 


Check out USA Swimming's SwimToday campaign and this calendar of promotional ideas:



The National Swimming Pool Foundation has also started an initiative. The Step Into Swim campaign is aimed at increasing interest and participation in swim lessons.


Even if your pools are filled to capacity this summer, trumpeting the value of water activitiy and promoting aquatics is important for the future of the industry. Organziers are hoping these new efforts are the answer to building sustained growth, beyond the 2012 games. Do you think they're a golden opportunity?

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