Step Into Swim Video Contest - we need creative industry people to submit a video!Step In to Swim Video Contest – $1,500 – Over 18 yo – EXTENDED to AUGUST 31, 2012

Your creativity is needed to produce short videos to touch people’s emotions to encourage people to learn to swim. The Winning videos will be used to promote the Step Into Swim™ Campaign to raise funds to donate to organizations that create more swimmers.


Increases in inactivity and obesity and frighteningly high drowning rates – especially among minority populations – are trends that must be reversed. Swimming is the number one aspirational activity for grandparents (65+ years) and kids (6-15 years old) and is in the top three aspirational activities for all age groups. Aquatic immersion and activity provides exercise that is ideal for the sedentary or active, the young or old, and/or the fit or disabled.

The Step Into Swim™ White Paper posted at reviews the data behind these trends and swimming’s potential to slow or reverse these negative trends.


1. The submitted video(s) MUST be 30 or 60 seconds in length, inclusive of all titles and credits and should close with a visual referral to donate at

2. Each video must touch people’s emotions to encourage people to learn to swim based on data presented in the White Paper posted at

3. The maximum allowable file size is not to exceed 100mb and the video must meet YouTube guidelines for file format and file size (see

4. Up to two videos may be submitted from any individual.

5. Entries must not include any entity’s brand name, logo, company name, trademark, service mark, copyrighted material of other parties, or material that is in any way proprietary.

6. All entries must be new, original creation(s) of the entrant(s) and free of any copyrighted materials. The video cannot have been submitted in a previous promotion or contest. In the event any third party materials are utilized (i.e., music provided by a third party), you must obtain full written license and consent from the owner for such third-party materials and provide such license and consent forms to the National Swimming Pool Foundation (NSPF) at

7. Videos must be in the English language.

8. Incomplete entries, entries not meeting ALL requirements, and entries submitted after the deadline of July 27, 2012, are ineligible for prizes.

9. Video content that is unacceptable for this contest include:
• Violence
• Images of injury or death
• Inappropriate language
• Nudity
• Sexual content
• Sexually explicit content of any kind
• Racial, ethnic or religious slurs
• Hate language
• Submit a completed video (30 or 60 seconds in duration) in YouTube format (see Videos may be submitted by sending CD, DVD, or Flash Drives to Margaret Smith, 4775 Granby Circle, Colorado Springs, CO 80919-3131 or by contacting and arranging to transfer video files in electronic format.
• Each entry must include the Entrant’s name, address, email, and phone number on the film as a trailer as well as accompanying the video on a transmittal document or file.

• If the Entry contains an identifiable person other than the entrant by submitting entry, entrant represents and warrants that he/she has obtained the consent of such person to use the video as outlined herein and such person will be required to provide written a consent form prior to any award. No award will be given without consent received.

The above items should be submitted to


This contest is open to persons who are eighteen (18) years of age or older at the time of entry.

Judging Criteria

A panel of NSPF staff, Board of Directors members, and subject matter experts will review all entries submitted. Their decision(s) will be final. Winners will be notified by email. Odds of winning depend on the number of entries received and the quality of the videos submitted. If no videos meet the standards of NSPF, no prizes will be awarded.


First US$ 1,500
Second US$ 1,000
Third (up to 3 awards) US$ 500 each


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Comment by Laurie Batter on August 14, 2012 at 3:32pm

Good news - the contest has been extended to August 31st, so get your creativity ON!

Comment by Melon Dash on July 25, 2012 at 5:48pm


July 27 is too soon to get this together, at least for me. 9 days to organize and shoot, etc. just is not enough time. I wish I could enter, but can't get it done by tom'w. Thanks, Melon

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