Today was to be the start of the End of Drowning World Conference for Swimming and SCUBA Instructors in Sarasota, FL.
The website stated exactly what the meeting would contribute to instructors of swimming and SCUBA diving. It was perhaps too powerful for people to believe. Or maybe people think they already know it.
Midway through the marketing campaign, the title of the meeting was changed. I thought, "Maybe the idea of ending drowning is too pollyanna for people. Maybe they're scoffing. Let's change it to Guaranteed Learning World Conference. That should get people's attention. Who wouldn't want to guarantee learning for all swimming students?!"
Not one person.
Well, yes, one... a licensed instructor of ours.
Perhaps Guaranteed Learning, too, was too difficult to believe. But it's exactly what we offer. No hype. No exaggeration. No frills. Just power. Surprising simplicity. A new paradigm. The future of teaching.
Ho hum. Another day in the life of an idea that's so cutting edge people don't grasp it. I know it's me who has failed to communicate it, or you'd be here at this meeting. Somehow, I have not spoken to your need. Each time I fail like this, it drives me back to the drawing board to find out where you are and how to reach you.
Where are you? How do I reach you?